Fresh Prince is a design + build studio based in Sydney, Australia. Since its establishment in 2016, Fresh Prince has brought to life hundreds of unique plant and architectural concepts, and developed a reputation as a dependable, dynamic practice.
Founded on the belief that design and craftsmanship are two halves of a united process, we seek to reinforce the connection between architectural practice and the realities of making.
Design-build practices reintroduce the intimate connection between designing and building, thinking and making.
- Juhani Pallasmaa
Our passion for authentic sustainable practice extends to every aspect of Fresh Prince’s workings. From careful material selection to promoting efficiency and longevity, our goal is to reduce and re-purpose waste in the construction industry.
We design and build collaboratively, to ensure clear communication and quality from concept through to completion. Our approach to design is fresh and intrinsically connected to the locality, personality and purpose of each space and landscape we create.
Without craftsmanship, inspiration is a mere reed shaken in the wind.
- Johannes Brahms
Founding director Richie established Fresh Prince in 2013, after working across agro-forestry, sustainable start-ups and carpentry in Australia, Kenya and the United Kingdom. His love of plants and timber inspire Fresh Prince’s biophilic vision.
Director Alice’s background in architecture and art inform the highly creative and imaginative approach Fresh Prince has to each project it undertakes. Her focus on clear communication and sustainable practice is fundamental to the Fresh Prince ethos.
Creative director Rachel is passionate about design that enhances experiences, and stimulates new ways of seeing and thinking. She works across brand strategy and creative direction, specialising in the interface between branding and architecture.
Architectural designer Angus’ experience spans across both architecture and construction industries. He has a distinct style and attention to detail, founded on a deep understanding of craftsmanship and respect for materiality.
Project co-ordinator Anna has a background in event creation and management, and a budding passion for plants. Her endless reserve of energy and attention to detail ensure each project with care and attention to detail.
Horticulturalist and landscape design aficionado, Nate works across landscape design, installation and maintenance. He has a deep-rooted appreciation for plants, and an innovative approach to landscape design.